Part 2: Marketing in a Pandemic

Earlier this year, we reminded you to continue to market to your target audience during the pandemic. During our first post in March, we were at the beginning of our quarantine phase. Now six months later, we’re still dealing with the effects of the pandemic.
But once again, as an entrepreneur/business owner, you need to keep your marketing budget! Here’s why:
1. It lets your customer know you’re still around and ready for business. (you don’t want to disappear online because as the saying goes, “out of sight out of mind” you don’t want to be out of mind)
2. You have the opportunity to be more relatable with your customers. Your customers get to see you’re still working during a pandemic, just like many of them.
3. There are still a lot of people online & if someone sees the product, that could lead to a potential sell for you.

Feel free to share some tips with other business owners in the comments. We’re all in this together