How We Started

About Us

The Transition specializes in helping businesses re-brand by studying demographics, we use that research to strategize in the most efficient way to increase the brand’s target audience. We can help boost your brand on all digital media platforms. Online marketing is the new age of “word-of-mouth.”

Recent studies show a lot of businesses fail within the first year because they lack the knowledge of how to accurately brand themselves. Our goal is to help you succeed and help your business increase popularity and revenue.

The Transition thrives on seeing other business owners and businesses win big!


Meet The Founders

Cardell D. Davis


Photo credit: Stephanie Petty Photography

Cardell Davis is a Chattanooga native who has recently graduated from Middle Tennessee State University. While he was there, he was active in AMA (American Marketing Association) where he held the position as president. Cardell is a person of great curiosity when it comes to understanding your business’s needs due to his nature of needing to know the holistic frame of every situation.

He has great potential to excel in any aspect in which he is placed. With other businesses Cardell has worked for, they have stated that through his arduous work and dedication he brought more awareness in their business’s environment. His sole mission is to help every business he encounters reach its fullest potential with hard work and commitment. Cardell’s hobbies are hanging with his family and friends as well as hiking and going on new adventures. His goal is to always expand his horizons and think to achieve higher adventures.

A quote that Cardell lives by is, “If the old door isn’t opening then let me help you build a new door that will open for you.” In other words, if the old setup isn’t working, let us assist you in making a new set up. This passion that he has will spill into any part of your vision that you have. That is one of the reasons that he was sold on the name of the business to see you Transition the way we perceive every situation.


Danielle J. Wilburn

Photo credit: Stephanie Petty Photography
Makeup by:
Catch. The. Beat.

Danielle Wilburn is the morning executive producer at WRCB-TV in Chattanooga, TN. She is proud to call the Scenic City home. Danielle came to East Tennessee after spending nearly three years in Jackson, TN as the 6:00 p.m. producer. During her first year there, she was later promoted to the 10:00 p.m. show and the senior producer. With all of  her accomplishments, she decided to focus on her passion and purpose. She loves to motivate others to be great. The Transition allows her to push others to their highest level of greatness through the proper marketing and brand management. She wins when people around her win.

Danielle studied at the University of Memphis, as a student of journalism. She focused her studies on broadcast media. She immersed herself into the world of journalism. As a result, you can call her a “news junkie.”

Along with her passion for news media, she is a connoisseur of literature and music. She escapes into the writing of such prominent, contemporary authors such as Sister Souljah. She is a music LOVER! Her eclectic taste in music ranges from jazz to gospel and beyond. The powerful lyrics and breathtaking vocals of artists, such as Whitney Houston, spark her enthusiasm for creativity.

However, her primary motivation comes from her mother. She aspires to exude her mother’s undying sense of wisdom and strength in everything she does.

A quote that keeps her going is “trust the process.” When you’re going through the process, there will be pain, frustration, and even disappointments. However, the key is learning from the journey so that you’re ready to handle the victory at the end of the battle. The greatest Transition happens after a process.