When it comes to content marketing words play a vital part in the content. One other key factor is the graphic that is paired with the message. For instance, what if you see a post talking about love; then all of a sudden you see a picture of a person on the front looking angry? Now you are confused and you are trying to figure out what message was the post trying to convey, right?
A few things I want to get you to think about when coming up with a graphic for your marketing.
- Does the post catch the eye and does it make me want to look at the content?
- Does the image that is displayed coincide with the message?